August, 2009

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Is the Great Recession Creating Two Lost U.S. Generations?

Sunday, August 30th, 2009

We have all heard of Japan’s “Lost Generation”, the young adults who entered the workforce during Japan’s decade of economic stagnation (generally the 1990s). Since the Japanese economy did not create sufficient numbers of new jobs to absorb these new entrants, these youths-including highly-trained graduates from good universities-ended up taking whatever type of work they could get. 3.3 million people who planned to enter Japan’s lifetime employment economy ended up taking menial odd jobs, contract work or temporary jobs. As explained by BusinessWeek in May 2007 , many of these jobs:

  1. Paid poorly, forcing many to live with their parents, rather than their own homes;
  2. Provided limited job security, which diminished marriage prospects; and
  3. Offered few benefits, which discouraged pregnancies (thereby exacerbating Japan’s falling birthrate).

Worse still, these jobs did not make use of these peoples’ existing skills and did not provide the type of new skills that would prepare them for more responsible positions. So when Japan’s growth resumed in the 2000s, companies shunned these workers in favor of younger, more recent graduates whose skills were current and who were not tarnished by spotty, low-level and non-traditional job histories.

What will be the long-term fate of this Lost Generation? Although it’s always dangerous to predict the future, it’s hard to foresee a future that will be kind to this generation.

So what does this mean for the U.S.?

The Gen Y Challenge

Although I ‘m certainly not predicting that the U.S. will suffer a full lost decade, we could easily suffer a lost half decade. U.S. employment peaked in December 2007 and, according to The Wall Street Journal’s article The Great Recession: A Downturn Sized Up, Stanford economist Bob Hall states that job losses have been piling up at a faster rate since any time since 1948–a pace that Hall expects us to surpass over the next couple months.

These job losses are expected to continue at least through the end of 2009, and possibly well into 2010. Even when the recession ends, growth rates are expected to remain low and most companies will increase the hours of current employees before hiring new people. And as we now recognize, a number of these lost jobs in industries ranging from automotive manufacturing to financial services are unlikely to come back at all. Although growth fields, such as healthcare, education and, increasingly, government are likely to sop up some unemployed workers, it is not yet clear which other industries are going to offer large numbers of sustainable, high-value job opportunities for newly minted knowledge workers—or over what timeframe they will do so.

True, the U.S. is not Japan. Workers who—due to no fault of their own—miss the first step of the employment ladder, are less likely to suffer a lifelong personal stigma. Moreover, some of those new graduates that are financially able are making the best of employment situation by going to graduate school. Even so, many of those Gen Y’ers who are forced to divert from their chosen career paths will face a big challenge. After all, when new jobs do become available, who are companies most likely to hire:

  • Applicant A, a 22-year old that just graduated; or
  • Applicant B, a 27-year old with the same educational qualifications, that has spent the last 3-5 years in menial or temporary jobs that did not exercise existing skills or create new ones?

Okay, newly graduating Gen Y’ers have the potential of becoming one of America’s new Lost Generation. Who will make up the second potential Lost Generation? Consider the Baby Boomers—Gen Y’s parents.

Baby Boomer Lost

It’s ironic. Two years ago, labor force economists and far-sighted corporations were in a panic. Baby Boomers were preparing to retire en masse and there were not enough Gen Y’ers to replace them. Even those companies that expected to be able to attract new entrants were struggling with challenges of capturing and managing the transfer of knowledge from retiring workers to their replacements.

That was before the Great Recession. Baby Boomers, in their mid- and late-50s, are now among the most prominent victims of the layoff ax.

It may be a something of a stretch to consider these people part of a Lost Generation. After all, most have already enjoyed 30 to 40 year careers. Moreover, weren’t many of these boomers planning early retirements, anyway?

Many of them were. But that was before the recession and before many of them recognized that their savings were far below what would be required to fund retirement, much less accommodate unforeseen medical costs or the growing potential of outliving their savings. According to an AARP study that was conducted before the bust, 73% of people over 50 did not even have sufficient income or assets to meet emergencies. Now, as explained in careersecretsauce,  many of these “reluctant retirees” are finding themselves out of work at a time when:

  • Their 401K and home values have been decimated;
  • They have years before becoming eligible for Social Security or Medicare and
  • Many will have trouble securing or affording health insurance once their COBRA plans expire.

Worse still, given the tough time that most older people have in finding new jobs, and the limited number of new jobs that the recovery is likely to produce, few have much hope of finding productive, well-paying jobs in their fields.

Even if these involuntary employees do find productive jobs or manage to create sustainable businesses of their own, many will lose the promise of a secure retirement.  Fewer will be able to muster the spending that will be required to fund new jobs for either themselves, or their children.

Am I overstating this problem? If not, what can be done to reverse or moderate this spiral? Although I plan to address these and other perplexing dilemmas in future blogs, I need your help. What do you think?

The Benefits of SAP’s Virtual Community Activities

Monday, August 24th, 2009

Last week’s blog provided a brief history and state of the thematic evolution of SAP’s online community-building capabilities. Beginning with the unabashedly technology-focused SAP Developer Network, SAP has gradually extended its community initiatives to help its traditional technology-based audience develop a greater sensitivity to the needs of the business.

More importantly, it has launched a number of new initiatives, including its Business Process Experts (BPX) community, SAP EcoHub partner product community and a growing number of private, invitation-only communities that are targeted largely at business users. BPX, in particular, provides a vehicle by which SAP experts and business analysts from multiple companies can share ideas and best practices for adapting SAP software to ever-more demanding business requirements.  

The Beneficiaries of Community

Such communities have the potential of providing value to multiple constituencies. For example:

  • Customers may benefit from faster, higher-quality implementations; fast, easy access to experts; and a means of connecting with and learning from peers and, in some instances, from trading solutions with other customers;
  • Partners gain improved access to global ecosystems, an online product marketing and sales channel (in the form of the SAP EcoHub), a forum in which they can more effectively expose their qualifications and an opportunity to get invited to bid on areas in which they have demonstrated expertise to the community.

True, such benefits are broad and generally anecdotal. The closest SAP can come to verifying such claims are detailed participant reviews that claim 20-30% reductions in the time required to solve problems and that praise the role of communities’ roles in helping them get promoted and, in some cases, receive job offers from other companies. A number of system integrators, meanwhile, claim to now rely on SDN and BPX as the first line of training for new recruits.

But while SAP’s communities certainly appear to deliver value to each of the company’s constituencies, they arguably deliver even greater value to SAP itself. They provide the vendor with many new opportunities to reach and continually engage with customers, to improve customer satisfaction and to obtain continual feedback on existing products and services, customer needs and opportunities for new offerings. The vendor also claims these forums have helped speed new product ramp-up, improve product satisfaction and reduce technical support costs by allowing members to provide support on non-critical “how to” topics and free SAP’s own staff to focus on higher value services. 

The Critical Role of Web 2.0

SAP attributes much of this value, not to speak of the stickiness of its communities, to its extensive and rapidly growing use of Web 2.0 social networking tools. For example, it has begun to use wikis to engage the community in creating product documentation and is beginning to explore the use of gaming models to facilitate learning and more effectively engage Millennials.

It is also using social media techniques (such as allowing communities to be orchestrated, rather than trying to manage them) to engage users and concepts such as community ratings, contributor recognition systems and rewards programs. The rewards, consisting of free software and attendance at SAP conferences, preferred access to support and copious amounts of very public recognition, have proven to be extremely effective in encouraging participation by the roughly 70 SAP Mentors, 4,500 bloggers and 7,000 highly active contributors that are so instrumental in delivering value to their communities.  

Lessons for the IT Industry

SAP is certainly making extensive and effective use of online communities in helping its customers upgrade their SAP skills, their partners to promote their products and services, and SAP itself to speed new product ramps and offload some of its support requirements (and thereby increase the level of value that can be provided by SAP’s own support teams).

But for all its experience and success, SAP is hardly unique among IT vendors in developing online communities or in using Web 2.0 tools and techniques to facilitate or reward participation. Every leading vendor provides similar communities, and some make even greater use of Web-based tools, such as in allowing members to develop and test software, learn through the use of interactive online games, and in rewarding valued participants.  A number of vendors encourage their executives to launch their own blogs.

SAP, however, is clearly among the leaders in extending its online communities beyond technologists and in attracting large numbers of business professionals to share their own learnings. This is a huge challenge:

  • First, business users are much less predisposed to spend time navigating huge banks of online postings and ramblings than are technologists, some of whom are as interested in exploring the capabilities of new social computing tools as they are in addressing actual support requirements; and
  • Second, business users are more often dealing with issues that are company-confidential or that may otherwise harm the company if they fall into the wrong hands.

But while engaging business users in productive online forums may be difficult, it is becoming increasingly important. Although line-of-business executives have always been involved in the acquisition of IT tools, their role is growing.

At a time when many companies are limiting or actively cutting the size of their IT budgets, more and more projects will require not just the support of business executives, but their active sponsorship and funding. Just as importantly, executives must be convinced that a new expense will deliver true and demonstrable business value. As is the case in technical communities, the experiences of peers in other companies, and the willingness of people with similar experiences to help in the quest for business value, can be powerful tools in motivating a purchase.

The Role of Virtual Communities in Enhancing SAP Skills and Business Value

Sunday, August 16th, 2009

My July 27 post examined IBM’s University Initiative, and what I see as an emerging, best practices-based approach for training prospective employees and customers for the IT-based jobs of the future.

 

Other IT vendors are pioneering other types of approaches for continually updating and upgrading the skills of IT professionals. Consider, for example, SAP’s “Communities of Innovation“—a combination of about half a dozen online community-based initiatives that have attracted more than 1.7 million members (growing at a rate of 20,000 to 30,000 per month), about 70,000 of whom contributed over the past year.

 

SAP Developer Network as a Community Prototype

SAP’s first, and by far its largest community-building efforts are focused on technologists—developers that customize SAP applications around specific customer requirements and the IT staffs that develop and manage the infrastructure on which the applications are run. These programs, combined in the 1 million-plus member SAP Developer Network (SDN), are intended to help SAP developers, analysts, consultants, integrators and administrators collaborate to address technical challenges, handle day-to-day administrative issues, identify new opportunities and learn about new technologies.

 

This Internet-based forum, which is augmented by physical meetings (such as SAP’s TechEd and local Tech Tour conferences), are—and will continue to be—the company’s largest, highest-priority community-based initiatives. But while technical education, support and community will always be critical to SAP customers and partners, these technical confabs are taking on an increasingly business-focused slant. They are being increasingly used as vehicles for helping technologists deliver greater levels of value to their organizations by becoming more engaged in the business and by playing more active roles in addressing business problems.

 

From Technical Communities to Business Communities

However, like most other vendors, SAP recognizes that expanding the business acumen of its traditional technical constituencies is a necessary, but not sufficient condition to establishing its tools as critical business solutions. It must reach more directly to line-of-business customers as a means of:

  • Better understanding the capabilities these people will need in the tools of their future, to ensure that SAP tools will become even more relevant to their needs;
  • Helping business executives understand the value that SAP tools can deliver to their organizations, since these executives are playing increasingly central roles in driving and funding technology purchases; and
  • Ensuring that business users understand how to derive optimal business value from these tools, so as to cement SAP’s role in these organizations’ businesses. 

 

So while the vendor will certainly continue to build and empower its technical communities, it is becoming much more aggressive in developing and empowering business communities. Its Business Process Experts (BPX) community is the largest and most mature of these initiatives. BPX, which currently numbers more than a half million members, is intended to help customers—a combination of business executives, analysts and developers—share and collaborate on the creation of best practice-based business processes. The community provides process learnings and moderated collaboration across 18 of the vendor’s 26 target industries, as well as horizontal application areas such as ERP Financials, HR management, supply chain and customer relationship management, and a number of cross-industry business themes such as change management, sustainability and value engineering.

 

Newer communities similarly target a combination of technical and business users. For example, SAP’s:

  • Business Objects Community, built around the business intelligence and reporting software SAP acquired in 2008, helps approximately 400,0000 business and technical users gain greater business value from these tools while simultaneously demonstrating the value of efficiency attributable to reuse of existing objects.
  • University Alliance Community, launched in February 2009, already consists of 60,000 students (a combination of business and Information Systems) and professors from 1,000 universities around the world. Members are also encouraged to participate in SDN and BPX, collaborating with professionals to ensure that they understand how the software is used in practice, as well as in theory.
  • SAP EcoHub, a listing of and interactive community built around the partner products designed to be used with SAP, allows customers to rate, share experiences and provide unbiased feedback around these products. 

 

The Growing Role of Private Communities

Each of the above-mentioned communities is public and is open to anyone who wishes to join. The results are available to all. Such open forums are ideally suited to most types of technology-based discussions, where participants are generally comfortable in engaging in open dialogs and where more value can typically be gained by sharing, than by keeping information proprietary.

 

This, however, is not always the case with business users, who may be comfortable in openly discussing general concepts, but reluctant to share best practices with current or potential competitors. Therefore, SAP also sponsors a growing number of private, orchestrated communities that are open only to a relative handful of specifically invited guests. For example, these communities may be dedicated to specific business processes, in which perhaps a dozen customers and partners may be invited to participate in an SAP-moderated forum around core business needs or common processes.

 

SAP, meanwhile, may also have a need to keep some of its forums confidential. Consider, for example, a forum in which the vendor wishes to explore customer perceptions of a current product or needs for new capabilities. It may form invitation-only communities around a specific industry, such as banking, to which it will invite selected banks and industry-focused partners to identify needs, define specifications and provide feedback on proposed offerings.

 

My next blog will look at the benefits delivered by community-building activities and the implications for other IT vendors.

Two Approaches for Reintegrating into the New Workforce

Monday, August 10th, 2009

Who would have “thunk” that the announcement of 247,000 lost jobs in July would prompt such joyous celebration by investors and economists? This is especially ironic given that:

 

·         The number of people who have been unemployed for 27 weeks or more rose to just under 5 million—more than one-third of the total—a sign that cyclical unemployment is turning into more pernicious structural unemployment;

·         The country must produce 100,000 new jobs each month just to keep up with the number of new entrants to the workforce; and that

·         The incremental fall in the unemployment rate, from 9.5% to 9.4% was primarily because so many discouraged jobseekers stopped looking for jobs.

 

The fact that all of this is being hailed as such good news (and in a macroeconomic context, it is very good news) is a sad commentary on our times. Although a few sectors, especially healthcare, education and government, continue to generate net new jobs, many of the jobs that have disappeared over the last couple years are not likely to come back. Industries including automotive and financial services may never see the rates of employment they have had in the past. Others, like construction and retail, will take years to recover. Economists now claim that the U.S. will not likely recover all of the jobs lost during the Great Recession until 2014.   

 

This new bout of unemployment is likely to bear particularly heavily on two segments of the workforce—the Millennials who are being foreclosed from their first real jobs and the millions of Baby Boomers who are not financially prepared for retirement, but are unlikely to ever hold a job that is comparable to those they have lost.

 

But as bad as the situation may appear, if we search very carefully, we can find signs of hope in all the economic and societal rubble. These signs, fall into two primary buckets:

  1. Starting your own business. Recessions tend to breed new business creation  (http://genylabs.typepad.com/small_biz_labs/2009/01/does-recession-lead-to-increased-small-business-formation.html). The last two recessions actually saw small business births exceed the number of deaths, and that was before the widespread adoption of the Internet, which simultaneously creates new business opportunities, reduces costs, and enhances the ability to effectively and cheaply reach potential customers.  
  2. Developing marketable skills. Many of the new jobs that are being created suggest the type of skills that will be required to qualify for some of the highest growth, highest value, most sustainable jobs of the future. These include deep skills in applied technical disciplines (medicine, biotechnology and nanotechnology, to name a few), statistical and mathematical modeling and computer engineering. Just as importantly, most new jobs, including those in non-technical areas will require a deep, almost intuitive understanding of how to use computers to achieve business results. Success in many of these jobs will increasingly require a mastery of social media and the use of Web 2.0 tools to find and contribute to communities, identify opportunities and promote one’s self and the value you can provide to customers, clients and employers.

 

Come to think of it, many of the skills that will be required to find and succeed in a high-value job will also be required to start and build a profitable small business!

 

What new career opportunities do you see?

 

 

The IT Vendor’s Employee Readiness Burden

Tuesday, August 4th, 2009

Preparing the U.S. workforce for the needs of the 21st century is everybody’s responsibility. For example:

  • Corporations must ensure that they will have an adequate supply of, and the ability to retain workers with the appropriate skills;
  • Schools must provide students with the type of life skills, as well as the work skills that will be required for the uncertainties of tomorrow’s job markets;
  • All students and employees must take more active role in managing their careers; and
  • Governments must communicate the needs for new skills, encourage and enable the type of businesses that will create jobs and shelter employees from the vicissitudes of a global economy.

While all members of society bear responsibility for ensuring that they are prepared for the requirements of the new world of work, technology-intensive companies bear particularly heavy burdens: After all, they

  1. Have the greatest needs for the type of workers that will be in shortest supply in the U.S., and virtually all other developed countries-those with deep mathematical and technical skills; and
  2. Are being forced to globalize their workforces to ensure ongoing access to the best skills, at competitive costs-practices that threaten to put them at risk of running afoul of growing societal and government restrictions on hiring foreign citizens (both within and outside the U.S.).

While all technology companies face big challenges, IT vendors and IT services companies face even greater challenges. Not only must they ensure that they have sufficient skills to address their own needs, they must also ensure that their customers have access to the skills required to make effective use of the vendors’ products. They must, for example:

  1. Ensure that customer IT organizations are able to implement, manage, maintain and optimize operations of the vendors’ technologies (or, as an alternative, the vendor/service provider must provide the people that can outsource operation of the customer’s IT environment);
  2. Make sure that the business users of the vendors’ tools and applications understand how to gain the greatest business value from these products.

Why are these unique requirements so critical? Quite simply, if customers can’t derive full value from a vendor’s product, they are less likely to buy it, or refer it to other customers.

Given IT vendor and service providers’ particularly pressing needs, these vendors are among the leaders in:

  • Training and managing career paths of their employees;
  • Developing tools to automate relatively routine functions and to deliver higher value to discretionary functions;
  • Working with educational institutions in general, and universities in particular, to ensure that students receive the type of educations that will prepare them for new jobs; and
  • Globalizing their workforces, both by hiring foreign nationals to work in the U.S., and by creating offshore service centers and centers of excellence.

So, while my research on developing sustainable, high-value jobs will examine the needs of and the best practices being developed by companies across all industries, I am focusing my primary research on those of the IT industry.

Having said this, I need your help. Given my primary focus on, and my 30-year history in the IT industry, I may lose sight of unique requirements or leading-edge work being done by companies in other industries. So please tell me if you know of issues or best practices that I may be missing.