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Infosys Tries to Turn Autoworkers into Programmers

Thursday, April 26th, 2012

Although most of Infosys’ charitable activities are, as would be expected, focused on India, the firm also has a few global programs plus more focused contributions and work in many of the other countries in which it operates. For example, it contributed to and provided logistical support to the New York City fire department after 9/11 and continues to support educational initiatives, such as New York City’s STEM Mentoring program and efforts by local governments that need help in responding to natural disasters. Recently it launched a new, very different type of program that draws specifically on some of Infosys’ unique strengths and is intended to form the foundation for a much broader initiative.

A Second Chance for Ex-Autoworkers

As I discussed in two 2011 blogs, Infosys, along with a number of other Indian and multinational IT service companies have developed world-class training programs to bring graduates from India’s uneven college system to a common base of competence. Every one of Infosys’ computer science recruits goes through a 23-week Boot Camp at its Mysore Development Center, now called the Narayana Murthy Centre of Excellence.

It is now bringing this time-tested program to the U.S. in an attempt to retrain unemployed workers for new, high-skill jobs while simultaneously helping to address a growing shortage of skilled computer scientists and programmers. In March 2012, it launched an 18-week “Software Boot Camp” to provide unemployed Detroit autoworkers with an education comparable to a BS in programming.

The idea to boost training and employment opportunities for Detroit-area workers was initially spawned in a discussion with the Office of the Science and Technology Policy in the Office of the President. Washington then put Infosys into contact with potential partners and generally stepped back to let these partners design and run the program. Among Infosys’s primary partners in this endeavor are:

  • Wayne County Community College (WCCC) which will provide the facilities, manage the program and provide programming instructors who, after learning the Infosys program, will deliver it themselves and ultimately train others to deliver it;
  • The Workforce Development Department, which identifies and selects candidates who have lost auto industry jobs; and
  • The Detroit Economic Growth Corporation, which recruits and works with potential employers and will run a job fair to help the graduates find jobs.

Infosys is funding the entire program (which will be free to students) and is using the same curricula, courseware, exams and instructors as in Mysore. However, its Indian and U.S. programs have a few important differences. For example:

  • The Mysore program is targeted at new college graduates that Infosys has already hired. The Detroit program is open to older, non-employees who, after graduation, will be able to take jobs with any employer (including Infosys, for any of its 13 U.S. development centers) from which they receive an offer.
  • All Mysore students have a BS college degree in a computer science or engineering-related discipline. The Detroit program will accept graduates and non-graduates, with all types of backgrounds, who pass an entry test designed to assess analytical and quantitative capabilities.
  • The Detroit program, which is targeted at older people who have work experience, has been reduced from Mysore’s 23 weeks to 18 by eliminating the “soft skills” component that help new recruits adapt to a work in a professional, corporate environment.
  • While Infosys runs the Mysore program itself, the Detroit program was designed and is managed in conjunction with partners.
  • Infosys instructors conduct the Mysore program. These instructors will come to the U.S. to teach the first 18-week program, while training WCCC Computer Science instructors (initially 3 instructors) to take over the teaching—initially with oversight of and guidance by Infosys instructors, and later on their own.

The Detroit program is an experiment that is intended to determine the applicability of the Infosys training program to older students (an average age of 41) with diverse backgrounds. Although Infosys declines to discuss the background of the current students until the course concludes, they are clearly not the relatively heterogeneous lot of new BS Engineering and Computer Science graduates that make up a traditional Mysore class.

The company acknowledges that these factors, combined with its goal of maximizing completion rates, may combine to limit some graduates’ employability as programmers. It does, however, expect that even those who may not get jobs as programmers will be qualified for IT administration and support roles.

Scaling the Initiative

Where will this program go in the future? This will depend largely on the success of the initial class plus the determinations of employers and as to whether changes are required. Some big questions include whether there should be minimum educational requirements (such as a two-year or a four-year degree), whether students should be required to have a STEM-related background and whether the program can be evolved into a scalable, self-sustaining program that can be delivered by a broad range of non-Infosys instructors across multiple locations.

There are, of course, also a number of more nuanced questions, such as the types of jobs for which graduates will be best suited and how to best tailor the curricula, courses and pedagogy to the needs of students and prospective employers. The answers to such questions must await completion and a formal evaluation of the first program, as well as the success of graduates in getting jobs, feedback from students, instructors and employers and, of course, of Infosys’s partners.

While these and many other decisions must await the completion of the first Detroit program, Infosys has already begun to plan to expand this program and to launch others. For example, it hopes that WCCC will be able to immediately scale to three—and longer term—four programs per year, each with about 100 students. It also hopes to apply this same model to other constituencies and other geographies. It is already outlining a program that will be tailored to the needs of returning veterans (probably in conjunction with the Veterans Administration) and has initiated conversations with colleges and universities in other areas, such as Boston and Northern Virginia.

Such programs have the potential of delivering huge value. They can, for example, help:

  • Individuals acquire high-value, real-world job skills in areas for which there is strong and growing demand;
  • Community colleges develop and deliver more business-aligned retaining programs;
  • Cities and towns convert unemployed workers into participants in the knowledge economy; and
  • Companies, across all industries, beef up their IT staffs with professionals with up-to-date, state-of-the-art skills that can deliver immediate business value.

The program can also help Infosys. Although the vast majority of the company’s previous U.S. hires have been experienced professionals, it is now beginning to hire fresh out-of-school (“freshers”) for its U.S. development centers. While Infosys will have to compete with other companies in hiring such people, the programs will provide an expanded recruiting pool of people trained in Infosys methodologies, some of whom may help fill the company’s 300 current U.S. openings.

The program will also provide a supply of talent to Infosys customers (albeit also to its competitors). Just as importantly, it has the potential of improving Infosys’s public image by demonstrating its commitment to training U.S. citizens to provide the type of services that have recently gone offshore.

Although it is too soon to know how the current or subsequent Infosys efforts will pan out, the concept shows great promise. While community colleges have long offered all types of career retaining program, many such programs have not been well suited to actual market needs, much less to the needs of specific employers. Many of those programs that have been targeted to demonstrable market needs have focused on highly company- or industry-specific skills.

The Infosys effort has the potential of combining the best of both worlds—the broad reach and multi-employer appeal of traditional community college programs, with the teaching of specific, real-world skills for which there is a proven business need. Just as importantly, Infosys is providing these colleges with valuable intellectual property in the form of curricula, training materials, exams and even instructors that have already been proven in the training of tens of thousands of people who have gone on to successful IT industry careers.

As I have written previously, this approach is exactly the type of bridge between community colleges and the private sector that is required to retrain America’s workers (and possibly, in the future, initially train some of America’s students) for the jobs of the future. (See, for example, my 2011 blog series on the Future of Community Colleges). One can only hope that the results show as much promise as the concept and that it sparks the creation of many similar programs—by Infosys and hundreds of other companies—in many different fields and in many different cities. It is, however, somewhat ironic that it has taken an Indian company to pioneer a program for which the U.S. has such a critical need.

The Job Skills of the Future, and of the Past

Sunday, March 25th, 2012

I have written much about the type of skills that 21st century knowledge workers will require in an era shaped by four forces:

  • Technology, which is eliminating growing number of traditional jobs and fundamentally changing the tools that will be available to (and the skills that will be required of) knowledge workers;
  • Globalization, where increasingly sophisticated knowledge-based jobs can be performed by increasingly highly-educated knowledge workers in lower-cost countries around the world;
  • The “New Normal” employment environment in which companies are reducing hiring and reducing benefits and job security by using contingent workforces—freelancers, contract workers and part-timers—to perform many functions that formerly were done in-house; and
  • Extreme volatility, where sudden, often unanticipated socio-political and economic events prompt rapid changes in our lives and work environments.

Knowledge workers who hope to thrive in this environment will require very different skills and a very different approach to and philosophy of work than their parents. They will, of course, continue to need deep functional skills in their chosen discipline, whether that be business, engineering, law or sociology. However, they’ll also require a broad range of complementary skills—what I call foundational skills—that will be required of people in all occupations. These skills which, as described in my October 30 article on Core Skills, include what I generally describe as high-level thinking, “Integrative imagination,” quantitative analytics, IT fluency and a range of soft skills, particularly around communications, teamwork and inter-personal sensitivity.

This month’s article draws on the work of three economists, MIT’s David Autor and Frank Levy, and Harvard’s Richard Murnane, who look at the role of two types of skills that will be particularly critical in helping knowledge workers protect themselves from, and capitalize on the effects of two of the most profound of the forces transforming the 21st century work environment—technology and globalization. These skills are:

  • Complex communication skills; and
  • High-level cognitive skills.

The Skills Matrix

Three primary articles by this trio of economists provide a framework for interpreting the very different ways in which the forces of technology and globalization will transform the U.S. Workforce. These articles are: Autor and Levy’s 2003 The Skill Content of Recent Technological Change; Levy and Murnane’s 2005/2006 How Computerized Work and Globalization Shape Human Skill Demands; and Autor’s 2010 The Polarization of Job Opportunities in the U.S. Labor Market.

 

The authors divide work tasks into five categories:

  • Routine Cognitive Tasks: Mental tasks that are well-defined by deductive or inductive rules. Examples include dealing with simple customer service questions, many kinds of administrative tasks and formulaic tasks such as evaluating applications for mortgages.
  • Non-Routine Cognitive Tasks (Expert Thinking): Solving problems for which there are no rule-based solutions. Examples include the practice of law and medicine, scientific research, architecting software, managing complex organizations, as well as some non-professional careers such as diagnosing tough auto repair problems.
  • Routine Manual Tasks: Physical tasks that can be described though the use of deductive or inductive rules. Examples include all types of assembly line jobs and the counting and packaging pills into containers.
  • Non-Routine Manual Tasks: Physical tasks that cannot be well described by a pre-defined set of If-Then-Do rules, or that require optical recognition and fine muscle control. Examples include driving a truck or taxi, cleaning a building, gardening and serving as a health care aide.
  • Complex Communication: Interacting with humans to acquire information, to explain it, or to persuade others of its implications for action. Examples include a manager motivating the people whose work she supervises, a salesperson gauging a customer’s reaction to a piece of clothing, a biology teacher explaining how cells divide and an engineer describing why a new design for a microprocessor is an advance over previous designs.

Routine cognitive tasks (which can be accomplished by applying defined rules) and routine manual tasks (that can be defined in terms of a specific set of movements) are most subject to computerization and, in many cases, outsourcing. Jobs based on these tasks, therefore, will increasingly disappear, at least in the U.S. and other high-wage countries. The vast majority of those that remain will provide little job security and will be subject to intense price pressures.

Non-routine manual tasks, meanwhile, are not generally subject to computerization. And since most of these services are site-specific, they cannot be readily outsourced. Most of these jobs, however, can be performed by people with relatively modest degrees of education and training and do not require particularly high levels of strength, stamina or hand-eye coordination. They, like those for routine tasks, will be subject to much competition and will provide low salaries and often, little job security.

Some of these jobs face an even greater threat in the future—information technology. Robots, for example, can already accomplish some basic non-routine tasks (such as vacuuming rooms while avoiding walls, furniture and pets). Google’s prototype self-driving car, meanwhile, has already driven several hundreds of thousands of miles with a driving record blemished only by a single minor accident (which was, reportedly, caused by human error). Although it will likely take years for future intelligent devices to achieve significant market presence, the future is already in the process of being outlined, if not actually written.

This being said, a few non-routine tasks do require special training and skills and produce particularly high-value results—think for example, of gem cutters and professional performers and athletes. The relative handful of people who qualify for such jobs will continue to enjoy high levels of differentiation and will often be able to command high salaries. Indeed, globalization and the rapid growth of middle classes in developing countries, has the potential of increasing the demand and compensation for such services and, in some cases, of creating globally-branded superstars.

The Job Opportunities of the Future

Although a tiny handful of non-routine physical workers have the potential of earning high incomes and gaining good job security, they will be the exception. For the vast majority of people, the higher-probability route to a rewarding career will come from the other two job categories:

  • Non-routine cognitive tasks; and
  • Complex communications.

Non-routine cognitive tasks go far beyond the type of problem-solving skills that are typically taught in middle- and high-school classes. Most such teaching involves problems with rules-based solutions, which, as the authors explain, are relatively easy to teach and to test. These are the types of cognitive skills that IT-based tools are most capable of addressing. The challenge is to teach the types of higher-order cognitive skills for which computers are less well-suited—those for addressing problems for which “the rules are not yet known”

These, as explained by Irving Wladawsky-Berger, include two types of problem. Those for which:

  • The information is hard to represent in a form that computers can use, such as feelings or impressions derived from viewing body language; and
  • Rules are difficult to articulate. This can include “complex processes” (such as those required to learn to ride a two-wheel bicycle), “pattern recognition” (the solving of problems that cannot be expressed in deductive or inductive rules), “divergent thinking” (as in starting from existing knowledge to develop new concepts and to ask new questions); and the ability to exercise “good judgment” in the face of uncertainty.

Complex communications also includes a broad range of capabilities. At the most basic, it entails the ability to describe (in speaking and/or writing) complex phenomena and patterns in ways in which people can understand, the ability to ask questions in ways that prompt people to think of issues in new ways, and the ability to listen to and/or read and comprehend concepts. At a higher level, it involves interaction (simultaneously communicating, receiving and processing), empathy (as in understanding and addressing the feelings and motivations of others) and persuasion (especially in selling your ideas and motivating others to action).

How will these skills be incorporated into, and in some cases, redefine tomorrow’s jobs? How do employers communicate the need for such skills? Most importantly, how will these high-level skills be taught (not to speak of measured) in a society that is finding it so hard to teach even basic skills?

Then there is the longer-term question. Will/when/how information technology is likely to impact, complement or transform these high-level conceptual and communications functions—and what will this mean for individuals’ ability to use these tools to differentiate themselves and deliver high-value services?

Up to a few years ago, such questions would appear to be little more than remote speculation. Then came IBM’s Watson—the computer system that handily beat the reigning Jeopardy champions.

Although it will take years for “intelligent” machines to effectively displace humans in non-routine cognitive tasks, Watson has already demonstrated its ability to work across both domains—complex communications and high-level conceptual analysis. It, for example, not only showed that it could recognize natural language, but also interpret idioms, parse puns and to do it all in fractions of a second.

As for its role in conceptual tasks, one of the first commercial implementations of the new system is likely to be as a diagnostic tool to help (although certainly not replace) doctors in the diagnoses of illnesses. Rather than displace doctors, however, the diagnostic system will initially be used to complement them—reducing their need to research obscure combinations of symptoms, prioritizing diagnostic options and presenting doctors with better information from which they can make their final decisions. The same is true in the second major commercialization initiative, in customer service for financial services companies where it will initially support human agents, helping them anticipate customer needs and ask more probing questions.

But, as explained in my February 20 article on Watson, the role of Watson and its successors will only grow, as they prove their capabilities, as software is tuned and as adoption spreads into additional fields, such as financial analysis, supply-chain management and technical support. Consider, for example, the number of customer support functions that are already handled without human intervention, even without the help of Watson.

I will examine these and many other questions surrounding the skills required for the high-value jobs of the future in subsequent articles.

Solutions to STEM Skills Mismatch

Saturday, February 25th, 2012

My December 26, 2011 blog, Expanding the Ranks of STEM Professionals, examined some of the realities and the myths behind the much discussed skills mismatch in the U.S. labor force; a mismatch characterized by a surplus of people looking for jobs, but a shortage of people with the skills for which employees are looking. This is reflected in an economy in which there are more than four unemployed workers for every job opening, but also thousands of unfilled positions (primarily technical) for which employers have been unable to find people with the required skills.

In a nutshell, the disagreement, as I explained in last month’s article, boils down to three interpretations of the shortage problem:

  1. We are not educating or training enough STEM professionals;
  2. We are educating/training enough people, but employers are not paying them enough to attract them from jobs in fields such as management consulting or investment banking. This problem is exacerbated by U.S. government policies that make it difficult or unattractive for U.S.-educated, foreign-born citizens to stay in the U.S. and by increased aggressiveness of emerging country companies (especially Chinese and Indian) to recruit and attract top university graduates with offers of permanent visas, comparable salaries, attractive benefit packages, and the promise of interesting, resume-burnishing overseas work; and
  3. We are educating/training enough people, but many have insufficient functional skills (in their specific discipline) or broad foundational skills (communications, cognitive, etc.) to be hired in STEM jobs.

Although proponents of each of these interpretations disagree on many things, they generally do agree on two issues:

  1. Our K-12 educational system is not doing a good job at teaching STEM fundamentals (and thereby not preparing students for college-level work in these fields) or in creating the type of curiosity and excitement required to motivate our best and brightest to become engineers and scientists;
  2. Employers, who are cutting back on their own training programs, will accept only graduates who can fill a current need or otherwise deliver immediate value.

In Search of “THE STEM Solution”

We certainly don’t and possibly never will, fully agree on all of the specific “cause/s” of the STEM skills mismatch problem. However, most agree that the tech industry is having trouble getting the number and quality of people that it needs. Many agree that the reasons for this are two-fold:

  • The imitations of our K-12 education system; and
  • A dearth of corporate training programs;

I, along with virtually everybody else who examines the education-to-career pipeline, fully acknowledge that K-12 education is at the root of many of our problems. Unfortunately, none of the experts seem to be able to agree on the cause of this problem, much less on its solutions. Even if they could agree, the educational system is highly unlikely to get additional money (or probably, even avoid additional cuts) from state and local governments. Moreover, even if we were to identify the magic bullet, and could afford to develop and shoot it, it would probably take at least half of a generation to begin seeing meaningful results.

Compared with fixing the K-12 educational system, improving corporate training programs should be a piece of cake. After all, big companies already know how to provide training. Some, particularly those with large operations in India and China, already provide extensive education and training programs to compensate for the big gaps in these countries’ educational systems. Although smaller companies may not have such capabilities, even they can retain specialists to develop and administer programs that are tailored to their needs. The “only thing” that it will really take to address these needs is money. This too, however, will be a very tall order in the current era of economic uncertainty and unrelenting belt-tightening.

Moreover, even if we identify solutions to, invest in and address both of these potential issues, what if the underlying problem—companies’ inability to find people suited to fill specific STEM job openings—is not resolved?

Plugging the Leaks in the STEM Pipeline

There is no question. We absolutely must work to fix the K-12 educational system—for the good of our society, as well as for our companies. I would also love to see a recreation of many of the traditional corporate training programs. Ideally, I would particularly like to see U.S. companies go further, as by creating programs of the type that are widely used in India—whereby companies establish their own schools in which all new recruits are brought up to a common, base level of capabilities and then provided basic training in the specific disciplines to which they will be initially assigned. Such programs, could be used both, for new graduates (whichever level of school is appropriate for the anticipated positions) or for current or displaced employees who need to be retrained for new jobs.

In reality, however, such hopes are little more than pipedreams, at least in today’s economic and fiscal environment. Although we can certainly hope for progress in each of these areas, there are a number of generally smaller, more incremental steps that have the potential of at least alleviating part of the core STEM skills mismatch problem. For example:

  • Employers can work with state and local governments to develop and continually update an online jobs guide, using a companies’ best estimates on which and how many positions are likely to be available over the next year, the next three years and the next five years, as well as the types of skills, qualifications and/or certifications individuals will need to prepare for these jobs. The postings should also provide anticipated compensation ranges, the schools and programs that train people for these jobs, and examples of potential career paths.
  • Employers can partner with schools—particularly two-year colleges and universities—to jointly develop curricula, courses and materials for teaching the skills that will be needed for these jobs. Employers should also provide volunteer instructors, tools (computers, software, machines, support, etc. on which students can get hands-on training and practice), and, where appropriate, create meaningful internships, apprenticeship or sandwich year programs.
  • Schools, local government organizations, companies and labor unions can invest in training and building networks of “career navigators” who can help students or transitioning workers assess their interests and skills; match these to colleges, curricula and career pathways; and guide clients through college planning and the college-to-career transition. Some non-profits, such as CAEL, already help companies, local governments and labor unions create such programs. It is also working with other organizations to develop an online training and certification process for these navigators.
  • Governments and unions could make it easier for companies to put people though through company-run or company-sponsored training programs, test-hire them at low or subsidized rates for defined periods and easily dismiss those who do not meet expectations.

Most importantly, all students and employees must take much greater responsibility for planning, preparing for and managing their careers and for continually upgrading their skills. They must seek out and proactively work with career navigators to identify and prepare for careers that match their interests and skills, and that are likely to offer strong long-term employment opportunities. They must select schools and employers that offer the educational and training opportunities that will prepare them for these careers. They must, though coursework, reading and extra-curricular activities, develop the foundational skills, as well as the functional skills they will require. And, in the current era of perpetual uncertainty, they must continually assess the long-term trends in their own and other potential career paths and industries, identify needs and opportunities for changes, and continually update and supplement their skills to ensure they will can provide higher and higher levels of value to current and future employers.

Helping Colleges and Universities Educate Tomorrow’s Knowledge Workers

Sunday, November 27th, 2011

My last blog reviewed some of the IBM Almaden Co-Evolution conference’s primary conclusions around the shape of the American job market, especially:

  • The state of today’s jobs market;
  • Where the new generation of jobs will come from; and
  • The types of skills these jobs will require.

This blog examines some of the conference’s follow-on conclusions, particularly around:

  • The capabilities and limitations of colleges and universities in helping students learn these skills;
  • How they will have to evolve to accomplish these goals; and
  • The type of cooperation—with primary and secondary schools, businesses, non-profits and governments—that will be required for colleges and universities to prepare knowledge workers for jobs that will be increasingly defined by the combination of globalization, technology and the growth of self-employment.

The Changing Role of Colleges and Universities

Colleges and universities are generally viewed as the primary, although certainly not exclusive source of many of the skills—both functional and foundational—that will be required for tomorrow’s jobs. True, the foundations for these skills must certainly be laid in secondary and even primary schools. Businesses, meanwhile, must help employees hone and refresh these skills. Most importantly, individuals will have to take primary responsibility for attending the schools, selecting the classes, choosing an employer and selecting the combination of extra-curricular activities that will help them develop these skills. For most, however, post-secondary institutions will remain as the single most important linchpin in the individual’s education-to-employment pipeline.

Many conference participants, including a number of university professors and administrators, concluded that few schools were currently fulfilling their missions. Their indictments and recommendations were generally in line with those of Clayton Christensen’s team’s February 2011 Disrupting College report.

Thousands of colleges, suffering from a type of “Harvard-envy”, short-change students by trying to simultaneously accomplish three primary missions: knowledge creation (research); knowledge proliferation (teaching); and helping prepare students for careers. While Harvard and perhaps one or two dozen other universities have the endowments and the cash flow to fund quality required for each, the vast majority of schools lack the resources and the skills to perform each of these tasks well.

Rather than trying to do all, most schools should focus on their core missions of knowledge proliferation (teaching) and preparing students for careers. They must also do so more cost-effectively, delivering quality education in a way that students and their families can afford without going deeply into debt. This will require the use of additional, more leverageable sources of learning, such as that from peers and tutors, and especially from learning technologies—including the potentially disruptive enabling technology of online learning. This will help free instructors from creating and even delivering lectures, provide them with insight into individual student needs and allow them to focus more time on addressing each student’s unique needs.

These schools, however, must also do much more—not only to prepare students for careers, but also to make them more “employment-ready” upon graduation. This requires deeper coordination with the private sector, not only in identifying the skills that are required for success in their companies, but also in providing more opportunities for “experiential learning” in which students have the opportunity to combine classroom, book and online education with experience in working on real-world problems, both in school (as in inter-disciplinary research centers) and in companies (as through apprenticeships and internships). Schools must determine how to give credit for these real-world experiences and also to apply (once they are developed and generally agreed upon) quantifiable metrics that assess educational outcomes. They should also, according to the Institute for the Future and my own research, specifically integrate the teaching—and especially the learning and reinforcement—of variants of the Institute for the Future’s ten foundational skills specifically into college curricula.

Cross Domain Educational Collaboration

Although colleges and universities are certainly critical links in the education to employment pipeline, they are not the only contributors. Primary and secondary schools must teach basic skills and provide a solid foundation for and passion for lifelong learning. They should also extend their current missions to provide solid groundings in the types of foundational skills that all employees—especially knowledge workers—will require in the new economy.

The private sector also plays a critical, but unfortunately diminishing role in educating their workforces. But although overall private sector investment in employee education rose slightly in 2010 to $52.8 billion, or $1,041 per learner, it has generally been falling since a high of more than $60 billion in 1999. Even so, a number of companies including Boeing and IBM (both of whom presented on their employee development efforts at the conference) continue to invest heavily (see, for example, my 2009 report in IBM’s Role in Creating the Workforce of the Future).

These and a number of other companies also work closely with schools, and invest in them—from primary to post-secondary—to help them develop curricula, fund teacher and instructor training, and develop workshops and internships to provide students with real-world learning experiences. Many companies, as discussed extensively in my blog, have partnered with secondary schools to improve IT education and train teachers on effective use of technology, with community colleges to prepare prospective employees for specific jobs and with universities to develop courses, curricula and entire degree programs.

Although such bilateral partnerships are certainly important, the conference concluded these are just the start. Corporations and schools must also partner with:

  • Foundations, such as Gates and Illuminata, to define desired course outcomes and develop metrics;
  • Non-profits, such as the Institute for Electrical and Electronics Engineers and the Council for Adult and Experiential Learning (both of which presented at the conference) to create pathways to help individuals create the educational experiences required to prepare for and advance their careers; and
  • State and local governments to identify the types of businesses they wish to attract, identify the resources and skills that will be required to attract employers, encourage and help local schools provide the required education and training and ideally, create online databases that help students and workers identify jobs and careers that will be available, the types of skills that will be required, and how these skills can best be learned and developed.

Although the Federal Government could, at least in theory, play an important role in identifying, mapping resources and coordinating efforts, the reality is that most economic development and education policy is done at a state and especially a local, rather than a national level. The most effective education-to-employment pipelines will probably require close cooperation by and deep commitments from mayors, university presidents, local business executives and local Chambers of Commerce.

 

Summary

U.S. colleges and universities must undergo huge changes if
they are to prepare graduate for tomorrow’s jobs—and do so at a cost that both
the students and the county can afford. For many, it will require a fundamental
rethink of their missions and their established practices. It will also require
much closer collaboration with the businesses that are likely to hire these
graduates.

 

 

Tomorrow’s Jobs Require Tomorrow’s Skills

Monday, November 14th, 2011

 

At the end of September, IBM’s Almaden Research Center sponsored a conference on the future of jobs, the skills required for these jobs and how colleges, private sector companies and governments can individually, and in partnership, prepare people for these jobs.

The conference, titled Regional Upward Spirals: The Co-Elevation of Future Technologies, Skills, Jobs and Quality-of-Life, attracted participants from each of these sectors and from a number of think tanks. All focused on themes surrounding:

  • The growing shortage of educated workers;
  • How technology is transforming jobs;
  • Skills required for the jobs of today and tomorrow;
  • The role and challenges of colleges and universities in preparing a new generation of knowledge workers;
  • The role of the private sector in educating, training and helping employees refresh existing and develop new skills;
  • The need for partnerships among private and public sectors, academia and non-profits in closing the nation’s “skills gap;” and
  • The need to equip policymakers with better tools to model quality-of-life improvements generation over generation in regions, as infrastructure, skills, jobs change together.

The U.S.’s Growing Skills Gap

IBM’s Chief Economist, Martin Flemming, kicked off the conference by putting the current recession into historical perspective and aligning it with economist Carlotta Perez’s Waves of Technology Change, postulating that the economy is now in the transition between the installation and deployment phases of telecommunications and IT—between the initial implementation of these technologies, toward their use in fundamentally transforming business processes and societal institutions. Although such transitions typically result in slower investment and growth, this effect is now being compounded by our attempt to emerge from the financial recession.

A representative from McKinsey Global Institute then honed into our current employment problems by outlining some of the key findings of the group’s recently published report, An Economy that Works, explaining, for example, the unprecedented toll this recession has taken on jobs. This toll is particularly steep among those in low-skill/low-pay and mid-skill/mid-pay jobs. However, the unemployment rate among college graduates is still relatively low (4.2% according to the Bureau of Labor Statistics report) and the number of college graduates with jobs has actually grown by more than 1 million over the last two years.

In fact, many companies are unable to find all the educated workers they need—at least those with the skills they require. Forty percent of companies have had job openings for six months that they have been unable to fill due to lack of the proper skills. This is particularly true for specialized technical skills in science, engineering, computer programming and other areas of IT.

This skills mismatch, is likely to get worse before it gets better. McKinsey estimates that if the economy does improve, employers will face a shortage of about 1.5 million workers with college degrees (especially STEM degrees) by 2020. At the other end of the education spectrum, there will be a surplus of almost 6 million workers without high school degrees.

Skills Requirements

Just what skills are employers looking for? Clearly, as has been discussed endlessly over the last decade, employers have a deep, apparently endless need for STEM skills. Silicon Valley, as we always hear, has been continually ratcheting up the salaries (not to speak of the benefits) it provides the most promising computer science graduates.

Companies including Dow Chemical and IBM are spending hundreds of millions of dollars developing curricula, funding courses and sponsoring research projects and fellowships in areas including chemical engineering and business analysis, respectively. At the conference, McKinsey highlighted the need for math and analysis skills by projecting a need for almost 3 million people (including more than 150,000 highly-trained “data scientists”) to extract business insight from “big data”.

In its An Economy that Works report, McKinsey groups these and hundreds of other job opportunities into six primary segments of the U.S. economy that it claims, will account for 70-85 percent of the up to 22.5 million new jobs (assuming strong growth) the country will create over the rest of the decade: healthcare (by far the largest), business services, leisure and hospitality, construction, manufacturing and retail.

There is, however, a caveat to even these projections. As Irving Wladawsky-Berger discuses in his blog on the conference, University of California Berkeley professor John Zysman discussed the ways in which “the algorithmic revolution” (the ability to codify activities underlying services and embed them into software) is fundamentally transforming the nature of mid-skill services jobs. The componentization of continually higher-level services functions, for example, is already making it easier to automate and offshore these functions.

Meanwhile, new innovations, such as IBM’s “Watson” has the potential of bringing this algorithmic revolution up into specialized realms of qualitative research and even expert knowledge. One of its first uses, for example, is likely to be in medical diagnostics, such as where a doctor can input lists of symptoms, medical histories, and a broad range of other relevant information to identify possible illnesses and recommended treatments. This, as I discussed in a previous blog on Watson, is only the first step in transforming medicine and the nature of knowledge jobs across all domains, and in changing and upgrading the types of skills tomorrow’s knowledge workers will require to ensure long, engaging and rewarding careers.

Just what skills will be required? Although each industry, and each job within it will certainly require specific combinations of functional skills, another presenter, from the Institute for the Future, cited its report, Future Work Skills 2020 to posit ten more generalized, foundational skills that will be required of most knowledge workers:

  1. Sense-making: ability to determine the deeper meaning or significance of what is being expressed;
  2. Social intelligence: ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions;
  3. Novel and adaptive thinking: proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based;
  4. Cross-cultural competency: ability to operate in different cultural settings;
  5. Computational thinking: ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning;
  6. New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication;
  7. Transdisciplinarity: literacy in and ability to understand concepts across multiple disciplines.
  8. Design mindset: ability to represent and develop tasks and work processes for desired outcomes;
  9. Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques; and
  10. Virtual collaboration: ability to work productively, drive engagement, and demonstrate presence.

Meanwhile, in another IBM conference on Leadership being held the same week in New York, Tom Friedman set the skills bar even higher, claiming that “Everyone has to bring something extra, being average is no longer enough. . . Everyone is looking for employees that can do critical thinking and problem solving . . . just to get an interview.  What they are really looking for are people who can invent, re-invent and re-engineer their jobs while doing them.”

This leads to yet another change in the job market that will require even more skills of tomorrow’s knowledge workers—companies’ growing reliance on part-time, contract and freelance employees as an alternative to hiring full-time employees. This means that more and more of tomorrow’s knowledge workers will, whether they want to or not, have to run their own companies or partner with others to create small business services companies. Not only will they need the skills required to manage a business, they must also have the skills required to work independently. Most importantly, they will need the sills to continually market and sell themselves, their ideas and their unique skill sets.

This is a very tall order. What must schools do to help students develop these skills—both functional and foundational? Are today’s schools really capable of doing so? How can other institutions, including companies, foundations, non-profits and governments help? These and a number of related issues will be discussed in my November 27th blog.

Elementary, My Dear Watson?

Sunday, February 20th, 2011

Don’t get me wrong. There was absolutely nothing elementary in IBM’s phenomenal work on Watson. The public debut of the machine (actually the real “magic” was in the software, rather than the hardware), was a triumph in a world that had been claiming, as far back as the 1980s, that “artificial intelligence” was just around the corner.

Still, there is indeed something about Watson that is clearly elementary: something that should give us great hope for the future—both Watson’s and ours.

The “Jeopardy Challenge” , in which IBM’s “Watson” computer handily defeated the two highest winning players in Jeopardy history, was only the latest in a series of Grand Challenges, in which IBM pushed the envelope of computer science to perform tasks that were previously considered beyond the realm of computers—the use of IBM’s Deep Blue in beating the world chess champion, Blue Gene’s role in decoding the human genome and even IBM’s role in enabling the U.S. the land a man on the moon.

Watson, however, went an order of magnitude beyond these previous triumphs of computer power. While the computer’s encyclopedic database and computational power certainly enabled its success, these capabilities were already available on off-the-shelf IBM hardware (2,800 cores and 15 TB of memory in 90 of its Power 750 servers and 20 TB of disk storage linked in a cluster).

Its real accomplishment was in its ability to interpret not just natural language, but the types of puns, metaphors and idioms that have come to characterize Jeopardy. This was enabled by a combination of off-the-shelf hardware and especially the secret sauce embedded in the Jeopardy-specific algorithms over which IBM researchers wrote, tested and tweaked over the last three years. And don’t forget the confidence rating and wagering algorithms which, while resulting in numbers that may have sounded strange to humans, were based on calculates of the odds for all types of contingencies.

Will the Real Watson Please Stand Up

Watson was certainly not perfect in its victory. In the first night’s contest, Watson modestly bested the score of one of its human competitors, and only tied that of the other. Night two, in the first round of Double Jeopardy, things got downright scary, with Watson being the first to buzz for, and correctly answer 24 of the 30 total questions. Watching the frustration of the helpless humans, one could be forgiven for thinking of 2001: A Space Odyssey’s HAL.

Then, with its blunder on its first round Final Jeopardy (Did Toronto recently secede from Canada and join the U.S.?) and its “merely human-level” performance (although it did reach a number of correct answers, but not in time to beat the other contestants) in round two, I got really scared. I began asking myself whether Watson consciously “backed off”, avoiding running up the score, either out of empathy for its flailing competitors, or out of fear that a machine that so dominated humans would be feared and shunned by society. While Watson did end up winning the three-night competition, the ultimate outcome wasn’t really determined until the last Daily Double, and the wager (that ensured it could not loose) that it made on the last Final Jeopardy question.

Why did I find this so frightening? Because I, who have been in the IT industry for more than 30 years, actually began to attribute human feelings to a hunk of silicon!

It is Indeed, Elementary

But I digress. As I discussed above, there was absolutely nothing in IBM or Watson’s Jeopardy performance that was “elementary.” It was, by any account, a stellar achievement.

So, what was so elementary about Watson’s triumph? The comparison of its success in winning a television game show, to:

  • The enormous challenges that civilization faces (and, not coincidentally, that IBM is attempting to address with its Smarter Planet initiatives); and
  • The contributions that Watson technology and learnings have the potential of making to addressing these challenges.

First, let’s recognize—Watson is a room size machine, residing in a specially designed and extensively cooled data center and that even its off-the-shelf components (without even accounting for the cost of developing the algorithms that were so fundamental to its success) cost hundreds of thousands of dollars. But, as Computer Intelligence guru Ray Kurzweil explained in his February 17 Wall Street Journal editorial, at the current rate of computer price-performance advances, Watson’s power is likely to fit within single server in about seven years and within a PC in a decade.

Just as importantly, a “real-life” system would not have to contain the sum total of world knowledge. These systems will be:

  • Tailored to the needs of a specific discipline (such as medicine or finance) or the needs of a specific company;
  • Will have access to the Internet, third-party search tools and external databases, rather than having to operate as a self-contained unit; and
  • Will not be required to devise answers that meet its minimum confidence levels within the three seconds that are required for Jeopardy.

Watson-like capabilities, will, in other words, be available to the public (or at least some segments of the public) within the next couple years. Meanwhile, IBM has already partnered with Nuance Communications to bring speech recognition capabilities to Watson (initially, specifically for healthcare).

Watson’s Next Careers

After Watson’s first (albeit brief) stint as a television star, it is ready to explore more “mundane” careers. But what are these careers likely to be?

While the Star Trek computer was a model for at least some of IBM’s researchers, most of Watson’s opportunities will be much more down-to-earth. Many are based on the coupling of Watson’s “Deep Question Answering” technology and deep analytics in decision support applications. Possibilities—or indeed, probabilities—may include:

  • Customer Service, which could improve service time and quality while simultaneously disrupting a business model in which so many call center jobs have moved to low-cost countries;
  • Financial Analysis, such as in the combing of huge quantities of structured data and unstructured information to identify likely acquisition targets;
  • Travel, such as in a new-generation navigation system in which drivers can ask for best ways of avoiding traffic, or more interestingly, to suggesting routes from X to Y that take one past attractions that best meet your profile, such as museums, restaurants or wineries that make 90+ point wines; and
  • C-suite assistant, to identify and assess business trends, evaluate a broad range of contingencies or running what-if analyses, such as the impact different product and advertising mixes may have on revenue and profitability.

This leads to what is probably the most important and imminent of applications for Watson Technology—its use in health care. Although the potential applications are numerous, the first and highest-impact application is likely to be in diagnostics, such as where a doctor can input lists of symptoms, medical histories, and a broad range of other relevant information to identify possible illnesses.

Better yet, it could be used to review individual electronic medical records to identify symptoms that a doctor may miss or large volumes of electronic records to identify linkages that have not previously been discovered. Longer term, it could even be used to bring first-line diagnostics to remote, emerging country villages that do not have access to doctors, such as by allowing nurses or technologists to input systems into a computer, to a remote Watson-based diagnostic system.

Many potential applications, as in health care or engineering, could face big legal questions. What if Watson made a mistake in diagnosing an illness or in calculating tolerances for a bridge? Or what if Watson correctly suggested an option, which was dismissed by the doctor or engineer? Or have we taken the first step into the science fiction era, where computers may obviate the need for humans in even some of the most demanding of professions?

While the answers to such questions will have to wait, the application of Watson technology to these challenges will not. The day after Watson’s Jeopardy victory, Columbia University Medical Center and the University of Maryland Medical School announced a plan to work with IBM on health care analytics research, with a goal of launching a commercial diagnostic and treatment offering over the next 18-24 months.

We will have to wait to see whether Watson will be as successful in its future careers as it was in its first. My guess, however, is that Watson’s descendants will have as great an impact on society, business and the nature of knowledge work, as the Internet.

The Draws of Specialized MBAs and Business Masters Programs

Sunday, December 5th, 2010

My three previous posts on MBA programs examined the challenges that B-schools are currently facing, how a growing number of programs are responding to these challenges by developing specialized programs and then by drilling down into the ways in which some programs were migrating into increasingly narrowly defined sub-specialties as a means of targeting specific market opportunities and more effectively differentiating their programs from those of other specialized schools

The Growth in Specialized Business Masters Programs

This trend toward specialization continues to grow, with the vast majority of new degree programs now being specialized. While the trend, as suggested in the below Figure, is still growing in the U.S., it is already very well established overseas. (The University of Manchester, for example, now offers 26 specialized business masters degrees.) And interestingly, these programs appear to be more popular among women (48.4% in U.S. and 47.0% in international schools) than are the general programs (37.1% and 37.4%).

Figure: AACSB Member Master’s Degree Programs (2008–2009) number of schools offering at least one program in each category

Business Master’s Degree Programs U.S. International
General Master’s Degree (MBA) 454 160
Specialized Master’s Degree 298 140
Business Master’s Degree Enrollments U.S. International
General Master’s Degree (MBA) 151,215 89,200
Specialized Masters Degree 39,250 56,670
Source: Association to Advance Collegiate, Schools of Business

In fact, what began as a means by which small, second-and third-tier regional schools could tout pragmatic advantages relative to their larger, better known, more highly-ranked counterparts, has as discussed in my blog on sub-specialties, is even beginning to spread into some of the tier-one B-schools, including MIT, Carnegie-Mellon and Northwestern.

Why this growth? At a high level, business masters programs continue to be viewed as golden tickets to rewarding careers. The number of business masters conferred in the US has grown every year since 1969/70 (with exception of 1985/86, when the number slipped by 0.45%). When one digs a bit deeper, however, one finds that enrollment in traditional, full-time, two-year MBA programs has, at best, held its own over the last decade. All of the growth has occurred among non-traditional programs, such as part-time and executive MBAs, and especially specialized masters programs. Moreover, according to the fascinating new book, Rethinking the MBA: Business Education at a Crossroads, the health of full-time programs is effectively confined to the top 20-ranked U.S. B-schools. Full-time program enrollment in Tier Two schools (ranked 21-36) have fallen 17% over the last 8 years and lower ranked schools have fallen even more sharply. One-year degrees—driven largely by specialized programs—are already established as the de facto standard in Europe (although two-year programs continue to grow rapidly in Asia and Latin America).

Moreover, unlike the case in most recessions when MBA applications increase, applications are now falling. And so is demand for traditional MBAs. Hiring of new MBA grads has fallen dramatically during the recession and many of the traditionally favored employers (particularly financial services and consulting firms) have been forced to retrench. (Moreover, as discussed below, many of these firms had been reducing the percentage of MBAs in their hiring since long before the recession.)

Where is the growth? Canadian and European schools continue to see significant growth in applications and Executive MBA applications are up slightly. The real growth, however, is in specialized programs—especially those in accounting, finance and healthcare.

The Attractions of Specialization

This growth is largely a reflection of long-term global trend toward specialization. It is, however, being fueled by multiple factors affecting each of the three primary business education stakeholders: schools, employers and students. Schools (particularly local/regional schools and those below the top tier), are, as discussed in my October 24 post on B-School Challenges, are being buffeted by forces including falling enrollment in their core two-year programs, increased competition (both for applicants and for attracting qualified instructors) from European and Asian schools and challenges in placing graduates in attractive positions. As evidenced by their rapid adoption of specialized programs, they increasingly view specialization as the most attractive option.

Different schools, however, are taking different, and often multiple paths to specialization. Most programs, as discussed in my November 7 and November 14 posts, focus broadly on preparing students for jobs in traditional disciplines (such as accounting, financial management, IT management, brand management, supply chain management and human resource management) that are common across multiple industries and regions. New programs are being continually added (or existing programs tuned) to prepare graduates for the large numbers of jobs that are anticipated in fields including sustainability, compliance, risk management and business ethics. Other programs are targeted much more narrowly, as around the needs of specific and often local industries (including energy, wine, biotech and one of the most popular—healthcare).

Just as importantly, as explained by Michael Knetter, Dean of the Wisconsin School of Business, “the industry has been producing too many generalists relative to what is needed.” “The student satisfaction ratings and placement outcomes that we saw out of our specialized programs were far superior to what we found in our general management program.”

A growing number of prospective employers appear to agree. Although many companies do not yet understand or recruit from these programs (which I will discuss further in my upcoming December 19 post), some of those that do see much value in graduates that have specific education, proven interest, hands-on experience (as through internships) and, in some cases, deep technical and analytic skills, in specific industries and functions. This allows these graduates to make immediate contributions with little additional training—a particular value to companies (especially smaller and mid-size companies) that rely on “just-in-time” hiring for a specific job, rather than bringing in large classes of new graduates. These companies are also attracted by these graduates’ salary requirements, which are often closer to those of a bachelor’s degree in business, than those with a full, two-year MBA.

The Value to Students

Schools are looking to specialized business masters programs to attract more and different types of students (and better appeal to recruiters) while employers view them as a means of filling current openings with moderately-priced people that can deliver immediate value. In the end, however, for these programs to succeed in the market, they must attract students.

As I discuss in my next blog, the jury is still out as to whether these programs do or will yield better placement rates (much less cost/salary tradeoffs) than do more traditional business programs. However, they do present a logical and compelling case for improving a graduate’s prospects relative to less specialized and intensively trained (not to speak of higher priced) MBAs and less intensely focused (albeit lower priced) business bachelor degrees. This is particularly true since many of these programs tend to provide greater opportunities to balance theoretical education and real-world engagement (both through more hands-on and experiential courses and highly targeted internships and work/study programs) than to other business programs.

Just as importantly, specialized masters degrees also dramatically lower the financial bar for obtaining a graduate degree. They often cost less than half as much as a full MBA from a comparable school and slash the opportunity cost from two years to one. Such considerations can be particularly compelling both to students and their parents—especially during a recession and painfully slow recovery

Although such programs are definitely not for everyone (again, see my next blog, they do hold particular appeal, and promise particular value to certain types of students. Examples include:

  • Students with clearly-defined career objectives and self-starters who want the opportunity to chart their own paths;
  • Early-or mid-career employees looking to change careers (such as by leveraging math or IT skills into financial analysis), deepen skills in their current industry or function (such as brand management in specialty retail) or leverage technical careers into more generalized management career paths (as with the many business programs tailored specifically to the needs of mid-career scientists and engineers);
  • Undergraduate business students looking to deepen their technical skills or undergraduate technical students looking to integrate a management perspective atop their technical skills before entering the job market;
  • Students with less-than-stellar undergraduate records who may not qualify for top-tier MBA programs and will find it easier to distinguish themselves in a more differentiated, often less competitive environment; and
  • Those looking to complement current or contemporaneous masters degrees (general MBAs as well as degrees in fields ranging from education and architecture to sustainability and IT) as a means of improving or focusing their career prospects.

While all specialized business master programs have their own specific draws, proponents and detractors, two of the first, most proven and still most popular specialized business master programs—those in accounting and finance—offer particularly demonstrable benefits:

  • An MS in Accounting, for example, provides a means by which aspiring CPAs can bridge the gap between their undergraduate coursework and the 150-credit-hour requirement for the CPA;
  • An MS in Finance can provide the technical and analytic skills required to land a highly competitive position in financial services. These programs have also been instrumental in helping mathematicians, computer scientists and physicists leverage their skills into new careers as “quants” (quantitative financial analysts).

But for all the attractiveness and potential benefits of specialized business masters, they are not, as mentioned, for everyone. Many of these programs also have some serious drawbacks. These are the topics of my next post.

Preparing B-Schools for the Challenges of the 21st Century

Sunday, October 24th, 2010

If student interest and enrollment is the criteria for the success of business schools, B-schools are on a role. Business, which has been the most popular college major for the last 15 years, continues to grow in popularity. It accounted for more than 21% of all bachelor’s degrees conferred in 2007–2008—twice the percentage of social sciences and history, the second most popular major. The MBA, meanwhile, has become the second most popular masters degree, accounting for 25% of all those conferred in 2007-2008. MBAs trail only masters in education, with no other discipline even close. And that was all before the recession—a condition that typically lead to a surge in college and especially graduate (particularly B-school and law school) applications.

B-Schools’ Growing Identity Crisis

But for all the student interest in B-schools, these institutions are facing something of an identity crisis. First, even business degrees are not protecting graduates from the ravages of the recession. Many graduates cannot find jobs at all and many of those who can are forced to take low-level positions far outside their desired fields and without the career or salary tracks they anticipated. They are struggling to repay big loans and, according to a study by Yale economist Lisa Kahn, most are unlikely to ever catch up with colleagues who had the good fortune to graduate in better times. Worse, the longer a new grad goes without a career-track job, the more difficult it will be to compete with more recent graduates for new positions.

With a recent Businessweek survey finding that only 38% of college seniors majoring in business having job offers, B-schools are going to incredible lengths to help their graduates find jobs. For example, they are scouring alumni networks, distributing tips via Facebook and Twitter, counseling students on resume writing and search and interview techniques and even teaching business dinner etiquette. The schools’ challenges, however, go deeper then the needs to address the immediate challenges of the recession. They are, for example, simultaneously struggling to retain their relevance, as by ensuring that:

  • Their educations remain relevant in an era where the nature and requirements of virtually all jobs—and therefore of education required to prepare graduates for them—are being fundamentally transformed by forces including technology, globalization and demographics (see a number of my previous blogs for fuller discussions of these new skills and education requirements);
  • Their pedagogies adapt to the rapidly growing need for managers and executives to think globally, transcend cultures, contribute to the success of teams and embody inter-scholastic, as well as inter-disciplinary perspectives;
  • The schools retain their attractiveness in an era where growing percentages of applicants —both foreign- and U.S.-born—are applying to increasingly credible European and Asian schools to prepare for overseas postings and increasingly global careers; and
  • The fundamental nature of a B-school education is being called into question by the ethical lapses that contributed to the financial crisis and growing calls to establish management a “self-policing profession”, like medicine and law.

So, in a period in which B-schools might otherwise be celebrating their popularity, they are instead being forced to rethink the entire nature of business education and their role in preparing graduates for a very new age. Not surprisingly, different schools are coming to very different conclusions:

  • Some B-schools, especially local and regional schools, are effectively narrowing their focus and converting traditionally broadly-focused programs into highly specialized curricula intended to prepare students for specific jobs;
  • Others, especially many of the world’s leading B-schools are redefining their curricula to provide much broader, much more holistic educations that are intended to prepare aspiring executives for a totally new era of management.

My next two posts provide overviews of each of these two trends and their prospects for addressing the challenges that are facing business educations in general and B-schools in particular.

The Community College Contribution

Sunday, August 8th, 2010

As I discussed in my June 25 blog (Occupational Opportunities for the Next Decade), the Bureau of Labor Statistics 2010 Occupational Outlook Handbook shows that 46 million jobs (30% of those in the U.S.) will soon require more than a high school education, but less than a four-year bachelor’s degree. The nation’s 1,200 community colleges are—and will continue to be—the primary source of this education as demand for individuals with two-year technical degrees grows faster than that for those with a full university degree.

These institutions, which enroll a total of 11.8 million, or 43% of the country’s undergraduate students, play five critical, but very different roles in our educational system, providing:

  • Transfer Education, for students that will transfer to a four-year institution to pursue a BS/BA degree;
  • Career Education, for those that will graduate with an Associate Degree and directly enter the workforce;
  • Developmental Education, remedial education for high school graduates who are not academically ready to enroll in college-level courses;
  • Continuing Education, which entails non-credit courses for personal development and interest; and
  • Industry Training, which is contracted for by companies to provide training for specific jobs.

Of the 930,000 students who completed formal courses of community college study in 2009, 65% graduated with Associate Degrees (which typically require the equivalent of roughly two years of full-time study). The other 35% end up with certificates, such as a GED (General Educational Development) high school equivalency or Industry training certificate.

Engines of Social Mobility

Community colleges, however, do much more than confer degrees or certificates. They are also one of nation’s the most effective enablers of social mobility. community colleges, for example, have open admission policies, offering degree-track admission to anyone with a high school diploma or equivalent, regardless of grades. And, according to data from the American Association of Community Colleges, tuition at public community colleges costs an average of 64% less ($2,544) than those for public four-year colleges and 1/10th to 1/20th the cost of many private four-year schools.

They also cater to disproportionately higher percentages of ethnic minorities (40% of total enrollment) and first-generation college students in their families (42%). And since they are so geographically widespread, with campuses or extension centers within an hour’s drive of more than half of the nation’s population, they provide a critical source of education and vocational training to commuters, those who live in rural areas and those who must work part-time. In fact, according to AACC, 60% of all community college students are enrolled part-time (with 89% of these working either full or part time) and of those who do attend on a full-time basis, 80% work (with more than a quarter of these working full time).

Those students who attend community colleges—and especially those who graduate—are generally rewarded with higher-paying and more secure jobs than those who with only a high school diploma. Bureau of Labor Statistics figures, for example, show that those students who attend, but did not receive an Associates’ degree from a community college, typically earn 13% more than those with just a high school diploma. Those who complete a degree earn 21% more. Both are also correspondingly less likely to be unemployed. Those who take, and ideally earn certificates and degrees in technically-oriented math and science courses, earn significant premiums (about 14 percent for men and 29 percent for women) over those in less technical fields.

Local Economic Development Engines

These schools also play important roles in helping their communities develop their economies. They do this by upgrading the skills of their community’s labor force, both in providing remedial and vocational training to “traditional” students who have just recently graduated from high school, and especially to older, non-traditional students. These include those who return to school to freshen or sharpen existing skills, homemakers or welfare recipients who are preparing to enter the labor force, immigrants looking to improve their language skills and displaced or dislocated workers who are seeking to retrain for a new occupation that offers better employment prospects.

Since many vocational graduates tend to seek jobs in their own communities, most of these schools tend to be highly attuned to the needs of local businesses, tailoring courses and curricula to the needs of local industries and often partnering with specific companies to:

  • Provide customized or contract job training, as where they develop programs that are tailored to the needs of specific companies; or
  • Develop cooperative education programs that combine classroom learning and practical (typically paid) on-the-job experience.

These colleges can also play much more proactive roles, as by partnering with state and local governments to provide business development services. They may partner with the state to create and operate entrepreneurial training centers or government-funded small business development centers (SBDCs) or participate in the creation of regional economic development plans. Colleges also actively partner with government agencies and Chambers of Commerce to attract corporations to build or expand facilities in their communities, by serving as a third-party training arm to teach local citizens the skills required by these new employers.

They may also play much more defensive roles, as by contracting with cities and states to retrain plant-closing victims for new jobs in totally different fields. The State of Michigan, for example, provides tuition assistance to community colleges that retrain displaced auto workers for careers in other industries—especially health-care.

On-Ramps to Higher Education

Community colleges also play another critical role in society: that of a feeder system to universities. A large percentage of students enter community colleges with the express intention of transferring to four-year universities and the recession is prompting growing numbers of four-year students to temporarily “drop down” to community colleges to cut costs.

Overall, about 29% of all community college students end up transferring to four-year universities and 17% of all bachelor degree holders had previously earned associate degrees. These transfer and “step-up” processes are facilitated by the existence of “articulation agreements” that specify which courses credits will and will not transfer to four-year schools. With careful planning, students can transfer most, if not all their credits.

The result is millions of low-income, minority and late bloomer high school graduates who would not have been able to afford to attend or get accepted by four-year universities, end up with four-year, and in some cases, graduate or professional degrees. And with university costs doubling over the last decade and rising at twice the rate of those for health care (see my July 11 blog “Is College Still the Best Road to the American Dream?”), the role of community colleges as a first-step to a four-year degree appears likely to increase.

Too Much of a Good Thing?

Given the value community colleges provide, their popularity should come as no surprise. The growing demand for educated workers, combined with the rapidly growing cost of a four-year university education has led enrollment in these colleges to expand at about twice the rate as for four-year universities. Now, the recession is prompting more high-school graduates to enroll in college as a means of deferring entry into the job market, forcing more displaced workers to return to school to learn new skills, and enticing growing numbers university students to “drop down” from four-year to two-year programs as a way of reducing expenses and the long-term burden of college debt.

Total enrollment has exploded from 6.8 million to 8 million between 2006 and 2009 and applications for 2010 are likely to surpass those in 2009 to reach a new record. Unfortunately, this may be too much of a good thing. Unless something dramatic is done, the rapid growth of community colleges may well contain the seeds of the system’s destruction.

Occupational Opportunities for the Next Decade

Sunday, July 25th, 2010

In my June 27 blog, Payoffs of a College Education, I discussed that the Department of Labor’s Bureau of Labor Statistics (BLS) 2010 Occupational Outlook Handbook portrays particularly strong growth in jobs for college graduates. These jobs will grow at a faster rate (15% versus 10%) than those that typically require less education and yield higher weekly and lifetime earnings and greater job security. In fact, every step up the educational ladder, from high school diploma, through some college, bachelor degree and professional degree (with a small exception for PhDs), tends to improve virtually every aspect of a person’s career path.

But the level of educational obtainment is a pretty high-level view of the job market. Although it does emphasize the value of graduating from college, it does not, in and of itself, provide much guidance as to which occupations offer the best employment opportunities, the highest earnings potential and the best opportunities for advancement.

Tomorrow’s Largest Growth Occupations

In 2006 (the study’s benchmark year), about half of all jobs (see Chart 3 of the handbook) in college-level occupations were concentrated in three broad categories—education (21%), healthcare (14%) and computers (13%). Adding two others, management (12%) and business and financial operations (11%) covers more than 70% of all college-level jobs.

A nice start, but still too macro a view to provide meaningful help in career planning. Medical jobs, for example, run the gamut from physician assistants to surgeons. Management jobs run from education administrators to CEOs. Jobs within each category have very different educational requirements (from bachelor or below through post-graduate) and are likely to produce vastly differing numbers of total job openings through 2018 (from 66,000 physician assistants to 1 million registered nurses) and growth rates (2% for CEOs to 50% or more for some IT jobs).

The tables supporting the Bureau’s conclusions provide details for multiple occupations in each of these categories. As one would expect, the greatest number of projected openings are concentrated in the three largest college-level job categories: education, healthcare and computers. The first two categories share a few similarities.

Both, for example, are:

  • Being driven largely by population growth and demographic trends;
  • Characterized by especially strong growth in one very big class of occupations;
  • Consist of a large number of moderate and relatively low-paying jobs, and more modest numbers of higher-paying (especially in healthcare) jobs that typically require a minimum of four years of graduate school.

Health care growth, for example, is driven overwhelmingly by the growth in need for RNs, which is projected to grow at a 24% rate and account for almost two-thirds of all listed healthcare openings. Although there will be big needs for teachers at all levels, the demand for K-2 teachers is growing at only a 10.8% rate, while that for post-secondary teachers (and some small specialty teachers) is tracking at 23%.

IT Professions

IT-related job trends are very different. First, although the handbook profiles only five distinct occupations (out of ten that BLS specifically tracks), all four of the specialized, high-skill occupations (network systems and data communications analysts, computer software engineers, systems analysts, and network and systems administrators) are slated for hyper-growth through 2018, at rates ranging from 28% to 53%.

These jobs, most of which require “only” bachelor’s degrees, also provide some of the highest salaries—more than twice the median for all occupations. Many, even during the depths of the recession, are already characterized by strong levels of college hiring, rising salaries and shortages of qualified applicants at all levels of experience.

Moreover, the need for IT skills is being driven not by demographics, but by the rapid, increasingly critical need to incorporate IT into virtually every business, every process and every “machine” (from PDAs and televisions through office buildings and jumbo jets). And this is just the start. Business decisions increasingly require real-time analytics and seamless, real-time collaboration tools. The Internet, meanwhile, is creating new businesses and new job requirements every minute of every day.

This being said, not all IT jobs are created equal. As I mentioned, four of the five listed categories are growing at hyper-rates. The number of openings for the fifth—computer programmers—is actually declining. This is not at all surprising. The demand for the lowest skill IT occupation, data entry clerks, has been plummeting for years. BLS now anticipates similar (albeit slower) declines in the number of openings for computer programmers. These positions, as I’ve discussed in a number of previous blogs, will be increasingly replaced—and compensation reduced—by a combination of:

  • Technology, including more automated development and test processes, software reuse and tools that can be used by non-IT professionals; and by the
  • Rapid growth in the availability and use of lower-priced, offshore IT professionals.

Moreover, while these forces are initially felt in relatively low-skill IT professions, they are already beginning to be felt in ever more demanding occupations. Increasingly sophisticated, policy-based IT management software, remote diagnostic tools and a growing trend toward the delivery of IT as an outsourced service will slash the number of people required to maintain an application, manage a given number of servers or support a given number of users. Moreover, as I have discussed in previous blogs, the number of offshore IT professionals is exploding, their education and training is getting much better and they are moving rapidly up the IT value chain, providing increasingly sophisticated services—including services that integrate IT skills into other college-level occupations.

So, while highly demanding technical specialties may offer promising opportunities for the next decade, IT professionals, like sharks, must continually move forward—or they will die. They must continually evolve their skills to address the most promising career opportunities. Most importantly, they must learn to apply these skills in ways that deliver not just “IT value”, but true “business value” to their company’s line-of-business constituents and especially their customers.

But as the number of opportunities for dedicated IT professionals is large and rapidly growing, this does not even scratch the surface of the need for IT skills in tomorrow’s job market. Virtually every college-level job in America is becoming, to one extent or another, an IT job.

This is not to say they must develop, manage and maintain their company’s IT infrastructure or applications. They must, however, be able to integrate a broad range of increasingly sophisticated IT tools into every aspect of their work. And I don’t mean that people must use word processing and email. Those are yesterday’s skills. Today’s professionals must also be fluent in Internet search, in computer-based collaboration and in social networking. Tomorrow’s professionals must seamlessly incorporate sophisticated information access and analytics tools into their day-to-day tasks and learn dozens of new tools and techniques that most of us can barely identify.

Over the next decade, virtually every professional will have to be an IT professional, as well as a professional in his or her own specific field.